The Hidden Meanings Behind Logos

As we all know, simple logos are almost everywhere and successful. Although those logos are simple, they are full of great meanings which are related to their companies. And behind these logos, some hidden meanings are very interesting and deserve to be studying in detail. In this way, we can get a better and deeper understanding of a company.

The following are some examples of interesting hidden meanings of famous logos.


Toblerone is a Swiss chocolate bar brand. It is known for its distinctive shape, which involves a series of joined triangular prisms. But can you see on the left of this triangle, there is a bear in it. This bear represents Bern, Switzerland which is the city where Toblerone is produced.

2.Hershey’s Kisses

Hershey’s Kisses is a brand of chocolate manufactured by The Hershey Company. The bite-sized pieces of chocolate have a distinctive shape, commonly described as flat-bottomed tear drops. Have you noticed that between the letter “K” and “I”, there is an extra, sideways-facing chocolate kiss? It is really interesting right?


FedEx is an American multinational courier delivery services company headquartered in Memphis, Tennessee. At the first sight, we can see it is a very simple logo and there’s nothing special about it. But we can have a look at the middle of the letter “E” and “x”, there is an arrow in it, which means its packages will be delivered at a high-speed. That is actually what a delivery company pursuit.


Amazon is an American multinational technology company based in Seattle, Washington that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. This logo consists of the company’s name “amazon” and a smile. The smile begins from “a” and ends at “z” which symbolizes that you can search everything in it. It also suggests that amazon will bring a smile to its customers’ face.

5.Two logos from logo maker

This logo is designed for barbers. It consists of three parts: store’s name “roundhouse”, a scissor and a rhombus. When I see it at the first time, I am wondering that why its name is roundhouse but the shape is rhombus? I think for a while and find it is really funny. This is a barber and you will have a haircut here and then you will have a neat hair as neat as a rhombus. This is the interesting part that hides behind the logo.

We can tell at a glance that this is a dessert restaurant. It is a simple logo that made by the company name “Dessert Restaurant” and a chef picture. But have you seen under the chef, there is a white thing? It is a rolling-pin which is used to make dessert. It fits the theme of the dessert restaurant.

To sum up, although logos are simple, we can still add some funny factors in it. Those hidden factors will make logos more interesting and more successful than others. Try logo maker and add your hidden meanings in your logos!


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