When you hear of “Just do it”, what will you think about? Of course, Nike! And every time we see “Think different”, we will relate it to Apple immediately too. That is exactly the power of logo taglines. It will enhance a brand’s influence and promote a company’s development. If you want to use a tagline to optimize your brand logo, here are some tips to help you choose a right and relevant tagline for you.
1.Emphasize the value or characteristics of your brand
Take Walmart for example, its tagline is “Save money. Live better.” It shows that Walmart is place where you can save money and buy things which can make you feel good and live a better life. Walmart clearly highlights what it does: it is a supermarket with high-quality and inexpensive products and clarifies its brand’s mission: to help people live better thought the tagline. This kind of tagline has a strong correlation with its logo and brand characteristics.
2.Spread awareness and information about your brand
Look at these two logos from logo maker. The former is a travel logo: Bicycle Trip with a tagline“Free and Easy”. When you see the logo and the tagline, what will you think about at the first sight? Bicycle is easy to ride and a bicycle trip is a free trip for both our body and heart. That is exactly the information what a tagline conveys to us. The latter is a music logo: New Album with a tagline“About Love and Peace”. Through this tagline, we will know that this album is full of love and peace. And this will give people those who want to buy this kind of album a clear choice. What a great use of taglines!
3.Evoke people’s emotion and make it timeless
“The Ultimate Driving Machine” is a successful tagline which resonated with people. It makes explicit what the company was aiming for—creating a machine that would delight people with its functionality, attractiveness, and performance. This tagline enhances BMW’s image in people’s mind, conveys people an information of brand’s self-confident and appeals lots of people to pursuit it which makes BMW a great success. Even now, although BMW has released new taglines, it still continues to attract people. Its attraction is endless and timeless.
At last, maybe a tagline is not so necessary, but a good tagline will make a simple logo even better and increase a brand’s success rate. Try your best to design a logo with a tagline by using logo maker and remember to keep both simple.