A mascot logo is a tool in modern advertising design, which means a symbolic role in helping to promote sales. It is also called a cartoon spokesperson.
A mascot logo can enhance the marketing effect to a certain extent. Through a cheerful mascot, it can quickly deepen the image memory of products, events, and companies.
In addition to promotions, mascot logos also help a group to focus on one’s heart and seek for auspiciousness. Everyone can also understand the cultural connotation of their counterparts through mascots.
Besides, a mascot logo can also refer to a person (character) with a symbolic character in a group. Its ability may not be the strongest, but it has a prominent status or personality and attracts attention.
Here are some examples of famous mascot logo:
1.Sports Event
The 2020 Olympic Games will be held in Tokyo. While the blue mascot named Miraitowa is the Tokyo Olympic mascot, which means a future full of eternal hope. The blue Olympic mascot attaches great importance to tradition and also pays attention to the latest news. It is very clever, has a sense of justice, superb motor nerves, and the ability to move instantly. The cherry-colored mascot is the Tokyo Paralympic Mascot and its name is Someity.
The Olympic mascot logo can realize the Olympic spirit, convey the concept of the Olympic Games, and promote her history and culture for the host city, and also create a festive atmosphere for the Olympic Games.
2.Game
Mario is a fictional character in the Mario video game franchise, owned by Nintendo and created by Japanese video game designer Shigeru Miyamoto. Acting as the company’s mascot, as well as being the eponymous protagonist of the series, Mario has appeared in over 200 video games since his creation.
Mario as the mascot logo of this game enhances the impression of this game in people’s hearts, making people think of the game as soon as they see Mario. And the cheerful image also conveys positive emotions to users.
3.Sport Team
Many NBA teams have their own mascots, and some have more than one. With their vibrant and unique images, each team embodies the spirit of basketball, conveys the historical culture and humanistic spirit of the local city, and become an important carrier to promote basketball among the people, especially children and young people
Rocky the Cougar is one of the NBA’s most popular team mascots and an important member of every Denver Nuggets home game. Its brave acrobatics and creative comic performances have made fans and players enjoy themselves. In addition to bringing laughter to everyone on the basketball court, Rocky is also the protagonist of the Nuggets community service. For more than ten years, it has frequently appeared in various charitable occasions and schools, and has widely publicized the importance of learning knowledge. Its footprint has spread throughout Colorado.
Before you decide to use a mascot as a logo, you need to consider whether your audience is suitable for this type of logo. The mascot logo is suitable for those who want to resonate with the audience and better understand the company culture. It is also suitable for cheerful children and young people. If you are aimed at a group of science and technology talents, then the mascot logo is not very suitable.
The mascot logo is always full of deep human meaning, and is a very attractive way to present a company’s culture. If you want to make a mascot logo, you can try Logo Maker to make your logo outstand from others.
