Fashion and clothing are an integral part of people’s lives. People use clothing to decorate themselves and improve their aesthetic level in order to get more attention and praise from people, as well as clothing brands. They use their own special logos to show their brand culture and aesthetics.
Successful fashion clothing logos can even make them a benchmark in the fashion industry, allowing people to remember them easily and for a long time.
Below I will show you how to make a successful fashion clothing logo by analyzing several famous fashion clothing logos.
1. Hugo Boss
Hugo Boss is a German fashion brand focusing on high-priced menswear and accessories. Just like its target group is men, its logo is also very simple and tough.
The logotype is incredibly simple, set in a customized Univers typeface, in black and white. This represents integrity, elegance, and excellence in the brand interpretation.
2. Ray-Ban
Ray-Ban, a well-known high-end sunglasses and eyewear brand in the United States, was founded in 1937. Its Wayfarer and Aviator sunglasses are all classic styles.
Its logo is presented in cursive, which seems casual, laid-back, and optimistic, in line with the aesthetics and lifestyle of young people, but the simple and chic logo design also reflects the brand’s high-end and luxury.
3. Levi’s
Levi’s is a privately held apparel company known worldwide for its Levi’s denim jeans. It represents the pioneering power and spirit of the western United States. The unique red flag is the characteristic of Levi’s. LEVI’S is one of the most famous names from the western United States.
They wanted to let customers know how wearable and good jeans are, so they used this classic logo to explain the tenacity of jeans: two horses pulled a pair of jeans in two directions and wanted to tear it apart.
Today, jeans have become a clothing that can express sexiness of all ages, and it can also be worn at any time as a “fashion”. Among all jeans brands in the world, Live’s is like a century-old evergreen tree.
As can be seen from these three well-known logos, fashion clothing logos don’t need to be fancy and complicated. Without adding many elements, simplicity is the key. Their logos are both concise and reflect the company’s cultural connotation. The choice of fonts and colors is the top priority.
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