From celebrity quotes, we can always learn a lot of design inspiration and experience. By learning the following three famous quotes, we can have a deeper understanding of the relationship between logos and brands.
“Design is the silent ambassador of your brand.” was put forward by Paul Rand – the famous graphic designer. And who is the ambassador? A brand ambassador (sometimes also called a corporate ambassador) is a person who is hired by an organization or company to represent a brand in a positive light and by doing so help to increase brand awareness and sales. The brand ambassador is the visible ambassador of your brand while the logo design is the silent and invisible ambassador. Their role is equally important.
A brand’s logo must be the first thing customers see, so you can imagine its importance. This logo contains the brand’s operating philosophy, humanities and brand culture. Successful logos can arouse people’s desire to explore and buy, can create a good image in people’s hearts, and bring good benefits. The failed logo is the opposite and this is why Paul said “Design is the silent ambassador of your brand.”.
“A logo doesn’t sell (directly), it identifies.” What is identity? It is the distinguishing character or personality of an individual or a thing and is the basic and key to distinguish two things.
A brand logo itself is not sold as a product, but its significance is more important than the product itself. The logo is the basis for a brand to be different from other brands, and it is a brand’s status symbol. When we see Grandpa McDonald’s we know that this is McDonald’s and not KFC. When we see the circle where red, white and blue meet, we know that this is Pepsi, not Coca-Cola. This is the power and charm of a brand logo.
“Design is intelligence made visible.” is said by Alina Wheeler.
Logo design is a way for designers to present their creativity and design ideas in the form of graphics or text. It is also a manifestation of brand culture. It is a vector that transforms abstract ideas into concrete and intangible ideas into tangible logos. So, the design is intelligence made visible.
After reading the famous quote above, do you have a deeper understanding of the relationship between logo design and brand? Are you full of inspiration and want to start making your own logo? Just try Logo Maker and remember, it’s like Maya Angelou said —— “You can’t use up creativity. The more you use, the more you have.”